Seamless and convinient netbanking experience reimagined.
[role]
DEsign Intern
[Other members]
Design Interns
SEnior designer
Web developers
[Industry]
Fintech
The Ask
While Kotak’s current Netbanking platform serves millions of users effectively, elderly customers often struggle with core banking actions like checking balances, transferring funds, and managing accounts online.
Their challenges stem not from lack of intent, but from design barriers such as small text, cluttered layouts, unclear navigation, and lack of reassuring feedback.
Elderly customers (aged 55 and above) who actively use or are transitioning to online banking. Most of them have basic digital literacy but often struggle with complex interfaces, small typography, and unclear navigation patterns.
Design approach
Simplified Navigation
Reduced menu complexity and minimized nested options.
Highlighted primary actions (like “Check Balance” and “Transfer Funds”) for quick access.
Enhanced Readability & Accessibility
Increased font size and line spacing for better legibility.
Applied high-contrast color palettes and clear visual hierarchy.
Ensured compliance with WCAG accessibility standards.
Familiar Interaction Patterns
Used tangible, familiar UI elements (e.g., buttons, toggles, and icons that resemble physical objects).
Avoided hidden gestures or unconventional controls that could confuse users.
DESIGN outcome
next PROJECT
KOTAK MERCHANT SUPPORT
(UX/UI DESIGN)
[02]